Product stewardship, circularity and waste (Environment)

We will be a total tobacco company offering consumers an even greater choice of products by focusing on quality, innovation, and reduced-risk potential.

We will reduce the environmental impact of our products and packaging through design solutions, facilitating responsible collection and disposal, and consumer awareness and education. More specifically, we will reduce our packaging (including plastic) and ensure that the remaining is 85% reusable or recyclable by 2025, rising to 100% by 2030. In total, recycled content will account for 20% of our tobacco business packaging by 2025.

We have carried several initiatives looking at design solutions and responsible collection and disposal, and consumer awareness and education.

In 2023, our efforts led to 88% reusable or recyclable packaging and 19% recycled content of packaging.