Consumer expectations

To remain a trusted corporation, it is essential for each business unit within the JT Group to provide values centered around “fulfilling moments” to our consumers. Under “Value creation that exceeds consumer expectations”, a pillar of our Materiality, we have established five sustainability targets, aiming to actualize our group’s desire to deliver value that exceed expectations from a wide range of consumers and society, through our efforts to create innovative products and services.

See more about our targets, products and services of our tobacco, pharmaceutical, and processed food business, or our strive for product stewardship, circularity and waste.

Please also refer about the product and services of our tobacco business on JT International sustainability website.