Japan Tobacco Inc.(JT)(TSE:2914) announces today the nationwide launch of two new products from MEVIUS, "MEVIUS Premium Menthol Option Muscat Green 5 100's Slim" and "MEVIUS Premium Menthol Option Muscat Green One 100's Slim", which will roll out nationwide on May 16, 2019.

The MEVIUS brand's popularity has been the main driver behind its leading position in terms of cigarette market share over the last 40 years(*1). Products from "MEVIUS Premium Menthol" series have been very well received by our consumers as they feature the powerful taste of 100% natural menthol. Both "MEVIUS Premium Menthol Option Muscat Green 5 100's Slim" and "MEVIUS Premium Menthol Option Muscat Green One 100's Slim" are the second series of the super slim sized "MEVIUS Premium Menthol" products.

"Before crushing the capsule, the two new products feature the taste of 100% natural menthol. By crushing the capsule, a fruity, rich and pleasant muscat flavor is released. The packaging features the signature streamline motif of MEVIUS, with the white light emitting from the capsule representing the refreshing sensation of pure natural menthol, and yellow-green circular motifs depicting the muscat flavor emanating from the crushed capsule.", said Takashi Araki, Vice President of the Marketing Group Product & Brand Division.

Product information

Japan Tobacco Inc. is a leading international tobacco company with operations in more than 130 countries. With over 63,000 employees, it manufactures and sells some of the world’s best-known brands including Winston, Camel, MEVIUS and LD. The JT Group is committed to investing in Reduced-Risk Products (RRP) and currently markets its tobacco vapor products under the Ploom brand and various e-cigarette products under the Logic brand. The Group is also present in the pharmaceutical and processed food businesses. For more information, visit https://www.jt.com/.

Find out more news

Media