Media
JT launches two new flavors of tobacco capsules for Ploom TECH:
The mixed flavor of pineapple and peach, and straight menthol
To be rolled out nationwide from March 11, 2019
Japan Tobacco Inc.(JT)(TSE:2914) announces today that it will launch two new flavors of tobacco capsules for Ploom TECH, JT’s low temperature heating product. From March 11, 2019 the nationwide launch will include “Pianissimo Pineapple Peach Yellow Cooler for Ploom TECH” and “Pianissimo Aria Menthol for Ploom TECH”. With the launch of these two new flavors, JT will offer ten different flavors capsules for Ploom TECH.
“We are pleased to announce the launch of these exciting new additions to the Ploom TECH capsules lineup. “Pianissimo Pineapple Peach Yellow Cooler for Ploom TECH” allows consumers to enjoy fruity flavors, while “Pianissimo Aria Menthol for Ploom TECH” offers the pure sensation of straight menthol. JT’s original low temperature heating product does not involve combustion or direct heating of tobacco and offers a wide variety of memorable flavors,” said Masanao Takahashi, Vice President of the Marketing Group Product & Brand Division.
About Ploom TECH
Ploom TECH is a tobacco infused vapor product with low-temperature heating technology(*), composed of a battery and a cartridge. By placing a tailor-made tobacco capsule filled with granulated tobacco leaves into a device, vapor is generated from the liquid in the cartridge and passes through the capsule. This unique technology, which does not involve combustion or high-temperature direct heating of tobacco, enables Ploom TECH to offer a clear taste with no smoke, smoke smell or ash.
Product information
A refill pack includes five tobacco capsules and one white colored cartridge, which characterizes the Pianissimo brand.
• Pianissimo Pineapple Peach Yellow Cooler for Ploom TECH
Type: Menthol product
Taste: A mixed flavor of pineapple freshness and the rich sweetness of peach.
Contains five tobacco capsules and one cartridge
Price: 490 yen
• Pianissimo Aria Menthol for Ploom TECH
Type: Menthol product
Taste: Straight menthol. A cooling sensation with a hint of sweetness derived from natural mint.
Price: 490 yen
- * The temperature inside the tobacco capsule when used is about 30℃.
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Japan Tobacco Inc. is a leading international tobacco company with operations in more than 130 countries. With close to 60,000 employees, it manufactures and sells some of the world’s best-known brands including Winston, Camel, MEVIUS and LD. The JT Group is committed to investing in Reduced-Risk Products (RRP) and currently markets Ploom TECH, its tobacco vapor product, and various e-cigarette products under the Logic brand. The Group is also present in the pharmaceutical and processed food businesses. For more information, visit https://www.jt.com/.