Media
JT launches new limited edition Mevius packages
To be rolled out nationwide in selected retail stores in late March 2018
Japan Tobacco Inc.(JT)(TSE:2914) has announced today the nationwide launch of fifteen limited edition packages from Mevius in late March 2018. Soft packs, boxes, and 100's boxes of "Mevius", "Mevius Lights", "Mevius Super Lights", "Mevius Extra Lights", and "Mevius One" will be available in selected retail stores in a limited quantity. The Mevius brand's popularity has been the main driver behind its leading position in terms of market share for the last 30 years*.
"Look up to the sky!"
The latest edition of the Mevius branding is designed to be uplifting and enlightening, encouraging consumers to embrace new horizons. The first edition portrayed the changing face of the SKY from morning to evening and launched in May 2017. The second edition expressed the grandeur and beauty of the SKY and Mt. Fuji and launched in October 2017.
The features of the new limited edition packages are:
- "Cherry blossom season": the design of the package is reminiscient of the beauty of the Japanese cherry blossom(SAKURA). We have supplemented the current colors with those that portray the changing nature of the SKY and the cherry blossom throughout the night and into the morning.
- Unchanged taste and aroma
- * JT estimates
Product information
| Name | Launched | Price(yen) | Tar | Nicotine |
|---|---|---|---|---|
| Mevius | June, 1977 | 440 | 10mg | 0.8mg |
| Mevius Box | October, 1993 | 440 | 10mg | 0.8mg |
| Mevius 100's Box | June, 2009 | 440 | 10mg | 0.8mg |
| Mevius Lights | July, 1985 | 440 | 8mg | 0.7mg |
| Mevius Lights Box | October, 1994 | 440 | 8mg | 0.7mg |
| Mevius Lights 100's Box | June, 2009 | 440 | 8mg | 0.7mg |
| Mevius Super Lights | July, 1989 | 440 | 6mg | 0.5mg |
| Mevius Super Lights Box | June, 1994 | 440 | 6mg | 0.5mg |
| Mevius Super Lights 100's Box | December, 2006 | 440 | 6mg | 0.5mg |
| Mevius Extra Lights | August, 1998 | 440 | 3mg | 0.3mg |
| Mevius Extra Lights Box | June, 1995 | 440 | 3mg | 0.3mg |
| Mevius Extra Lights 100's Box | June, 1996 | 440 | 3mg | 0.3mg |
| Mevius One | March, 2003 | 440 | 1mg | 0.1mg |
| Mevius One Box | December, 1999 | 440 | 1mg | 0.1mg |
| Mevius One 100's Box | February, 1989 | 440 | 1mg | 0.1mg |
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Japan Tobacco Inc. is a leading international tobacco company. Its products are sold in over 120 countries and its globally recognized brands include Winston, Camel, Mevius, LD and Natural American Spirit. With diversified operations, JT is also actively present in pharmaceuticals and processed foods. The Company's revenue was ¥2.143 trillion (US$19,703 million(*)) in the fiscal year ended December 31, 2016.
- * Translated at the rate of ¥108.78 per $1