Media
JT launches Natural American Spirit Organic Mint nationwide in late February 2018
Tokyo, January 11, 2018 --- Japan Tobacco Inc. (JT)(TSE:2914), announced today that it launches "Natural American Spirit Organic Mint" nationwide in late February 2018. The main features of the Natural American Spirit brand are "100% additive-free tobacco leaf(*1)", "the use of only carefully selected and high quality tobacco leaf" and "densely packed tobacco leaf (+ over 25%)(*2)".
New product with 12mg tar is added to Menthol lineup
Use of organic mint:
Natural American Spirit Organic Mint delivers menthol by using organic mint and offers the mellow flavor of natural tobacco leaf.
Consumers will enjoy the balanced taste from this product.
Packaging:
The dark green design of the packaging has been inspired by the color of the cactus plants in Santa Fe, New Mexico, where the brand was born. The colored image describes that a cactus lives strongly in dry terrain. The design keeps the original products’ design and image of the brand.
About Natural American Spirit Brand
The brand was created in 1982 in Santa Fe, New Mexico, by three young men with the idea of creating the highest quality tobacco products. It has a strong international presence in the premium priced category with a loyal patronage from a broad range of consumers.
JT is selling the brand by working with True Spirit Tobacco Company, which joined the JT group in 2016.
Product information
| Name | Launch | Price(yen) | Tar | Nicotine |
|---|---|---|---|---|
| Natural American Spirit Organic Mint | February, 2018 | 480 | 12mg | 1.5mg |
- (*1) 100% additive-free tobacco leaf is produced without additives such as aroma chemicals and preservation agents
- (*2) Comparison with the average of the top 20 cigarettes of the same size, ranked by sales volume in Japan (TSTC estimates)
###
Japan Tobacco Inc. is a leading international tobacco company. Its products are sold in over 120 countries and its globally recognized brands include Winston, Camel, Mevius, LD and Natural American Spirit. With diversified operations, JT is also actively present in pharmaceuticals and processed foods. The Company’s revenue was ¥2.143 trillion (US$19,703 million(*)) in the fiscal year ended December 31, 2016.
- * Translated at the rate of ¥108.78 per $1