Media
JT to expand Ploom TECH sales area in Tokyo and launch two new flavors
Tokyo, September 12, 2017 --- Japan Tobacco Inc. (JT)(TSE:2914), announces today that it will expand the sales area of the Ploom TECH starter kit(*1) and tobacco capsules in Tokyo from October 30, 2017. JT will also launch two new flavors of tobacco capsules, "Mevius Brown Aroma for Ploom TECH" and "Mevius Red Cooler for Ploom TECH" in early November, 2017.
About Ploom TECH
- Ploom TECH is a tobacco vapor(*2) device providing a new way to enjoy tobacco by using an indirect low-temperature tobacco heating technology.
- The granulated tobacco in the capsule is heated; no combustion or direct tobacco heating at high temperatures is created throughout the process.
- Ploom TECH allows consumers to enjoy clear tobacco taste at the same time significantly decreasing the smoke smell compared to traditional cigarettes.
The expansion of the sales area in Tokyo
- Tobacco stores: The number of tobacco stores, which offer both the starter kit and capsules, will be expanded from nearly 100 stores to nearly 400 stores in greater area coverage in Tokyo.
- Convenience stores: The tobacco capsules will be available at main convenience stores across Tokyo in early November, 2017.
- Ploom Shops: Several shops will be opened in Tokyo from the end of October in addition to the current Ploom Shops in Ginza, Shinjuku and Nakameguro.
Starter Kit and Tobacco capsule are available at below stores
| Starter Kit | Tobacco Capsule | |
|---|---|---|
| Tobacco stores | ○ | ○ |
| Convenience stores | ― | ○ |
| Ploom Shops | ○ | ○ |
New launch of two flavors of tobacco capsules
The two flavors will be launched in early November, 2017. "Mevius Brown Aroma for Ploom TECH" features a sweet taste and rich aroma, while "Mevius Red Cooler for Ploom TECH" features a subtly sweet and sour taste, and coolness.
JT will offer five types of tobacco capsules in two categories: Flavor line and Standard line.
- Flavor line will allow consumers to enjoy various flavors with three products.
- Standard line has a clear tobacco taste with two products.
With the launch of two new flavors of tobacco capsules, the current name and design will be renewed from the middle of October, 2017.
- (*1) Ploom TECH starter kit is composed of a battery, USB charger, AC adapter and carry case.
- (*2) JT refers to the mist like substance that contains ingredients delivered from tobacco leaves as "tobacco vapor".
- (*3) Advance reservations will be accepted at the related webpage of the Ploom brand website (ploom.jp).
Product information: Ploom TECH tobacco capsules
A refill pack includes five tobacco capsules and one cartridge.
Flavor Line
• Mevius Blown Aroma for Ploom TECH (New Launch)
Taste : Sweet taste and rich aroma
Taste Type : Regular
Price : 460 yen
Launch : November 1, 2017
• Mevius Red Cooler for Ploom TECH (New Launch)
Taste : Subtly sweet and sour taste, and coolness
Taste Type : Menthol
Price : 460 yen
Launch : November 1, 2017
• Mevius Purple Cooler for Ploom TECH
Taste : Fresh sweet and sour taste, and coolness
Taste Type : Menthol
Price : 460 yen
Launch : March 1, 2016
Standard Line
• Mevius Regular for Ploom TECH
Taste : Smooth taste
Taste Type : Regular
Price : 460 yen
Launch : March 1, 2016
• Mevius Cooler Green for Ploom TECH
Taste : Straight Menthol
Taste Type : Menthol
Price : 460 yen
Launch : March 1, 2016
Change of the names and design of the current three types of tobacco capsules for Ploom TECH
| Official Name From the middle of October |
Official Name Before |
Design change |
|---|---|---|
| Mevius Purple Cooler for Ploom TECH | Mevius Cooler Purple for Ploom TECH | ○ |
| Mevius Menthol for Ploom TECH | Mevius Cooler Green for Ploom TECH | ○ |
| Mevius Regular for Ploom TECH (No change) | Mevius Regular for Ploom TECH | ○ |
- * The flavor and aroma of the products remain unchanged.
About tobacco vapor of Ploom TECH
The liquid contained in the cartridge generates the vapor by heating. The vapor passes through the tobacco capsule and becomes the tobacco vapor of Ploom TECH.
Features of product
• Clean: No tobacco smoke smell and no influence on air quality in relation to smoking since there is no combustion or direct heating of tobacco leaves.
• Clear: JT original technology enables a clear taste
• Convenient: It is activated simply by inhaling, making it possible to enjoy the experience immediately and at any time.
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Japan Tobacco Inc. is a leading international tobacco company. Its products are sold in over 120 countries and its globally recognized brands include Winston, Camel, Mevius, LD and Natural American Spirit. With diversified operations, JT is also actively present in pharmaceuticals and processed foods. The company’s revenue was ¥2.143 trillion (US$19,703 million(*)) in the fiscal year ended December 31, 2016.
- * Translated at the rate of ¥108.78 per $1