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JT will launch Natural American Spirit Organic Leaf One nationwide in early October 2017
JT launches Natural American Spirit Organic Leaf One nationwide in early October 2017
Tokyo, August 23, 2017 --- Japan Tobacco Inc. (JT)(TSE:2914), announced today that it will be launching "Natural American Spirit Organic Leaf One" nationwide in early October 2017. The features of the Natural American Spirit brand are "100% additive-free tobacco leaf(*1)", "use of only carefully selected and high quality tobacco leaf" and "densely packed tobacco leaf (+25%)(*2)".
The features of the new product are:
Satisfying taste with 1mg tar:
This is the first time non-menthol products have been launched with 1mg tar by the Natural American Spirit brand. The taste is full-bodied by using 25% more tobacco leaf.
Only using organic tobacco leaf:
The leaf used in the new product is cultivated with an organic farming method which was accredited by the United States Department of Agriculture with its strict standards.
Packaging:
The purple design of the packaging has been inspired by the color of the amethyst from New Mexico, where the brand was born. The new design is based on the original products and emphasizes the brand logo.
About Natural American Spirit Brand
The brand was created in 1982 in Santa Fe, New Mexico, by three young men with the idea to create the highest quality tobacco products. It has a strong international presence in the premium priced category with a loyal patronage from a broad range of consumers.
JT is selling the brand by working with True Spirit Tobacco Company, which joined the JT group in 2016.
- (*1) 100% additive-free tobacco leaf is produced without additives such as aroma chemicals and preservation agents
- (*2) Comparison with the average of the top 20 cigarettes of the same size, ranked by sales volume in Japan (TSTC estimates)
Product information
| Name | Launch | Price(yen) | Tar | Nicotine |
|---|---|---|---|---|
| Natural American Spirit Organic Leaf One | October, 2017 | 480 | 1mg | 0.1mg |
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Japan Tobacco Inc. is a leading international tobacco company. Its products are sold in over 120 countries and its globally recognized brands include Winston, Camel, Mevius, LD and Natural American Spirit. With diversified operations, JT is also actively present in pharmaceuticals and processed foods. The company's revenue was ¥2.143 trillion (US$19,703 million(*)) in the fiscal year ended December 31, 2016.
- * Translated at the rate of ¥108.78 per $1