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Three new palm-sized products for 380 yen from the Winston family
A new style of cigarette for 380 yen to make it easier to select
Three new palm-sized products from the Winston family
"Winston mini Bitter Red 12"
"Winston mini Straight Blue 8"
"Winston mini Sweet White One"
To be launched nationwide in late February 2017
Tokyo, February 1, 2017 --- Japan Tobacco Inc. (JT) (TSE: 2914) has announced the launch of three new products from Winston, the second largest tobacco brand in the world(*1) . "Winston mini Bitter Red 12," "Winston mini Straight Blue 8," and "Winston mini Sweet White One" will be launched nationwide from late February in Japan.
The Winston brand was born in 1954 in the United States and today it is a global brand with over sixty years of history. The Cabin and Caster brands were integrated into the Winston brand in 2015 with unified product packaging to share its global identity.
Three new products for 380 yen from Winston family
In line with our aim to continuously satisfy the diverse preferences of our consumers, Winston has prepared a lineup that allows a variety of taste types to be enjoyed. These include a "bitter type", with a roasted taste; a "straight type", with a clear and smooth taste; and a "sweet type", with a mellow taste.
'Winston is offering three mini palm-sized products priced at 380 yen so more consumers can enjoy the three taste types: "Winston mini Bitter Red 12", "Winston mini Straight Blue 8", and "Winston mini Sweet White One".
"Winston mini Bitter Red 12" features a deep, authentic tobacco taste; "Winston mini Straight Blue 8" offers a clean sharp taste; and "Winston mini Sweet White One" features a rich, mellow taste.
The package highlights a boldness and strong presence with a distinctive color to represent each taste, as well as the Winston logo, a "mini" descriptor and the Eagle – the symbol of the Winston Brand.
As shown by the launching of these new Winston products, JT is committed to continuously improving the quality of its products and services to satisfy consumers better.
- *1 JT estimates
Product information of the Winston brand as of Februray 1, 2017
| Name | Launched | Price (Yen) | Tar | Nicotine |
|---|---|---|---|---|
| Winston | December 1957 | 420 | 12mg | 0.9mg |
| Winston Cabin Red 8 Box | January 1989 | 420 | 8mg | 0.6mg |
| Winston Cabin Red 8 100's Box | July 2008 | 420 | 8mg | 0.7mg |
| Winston Cabin Red 5 Box | September 1990 | 420 | 5mg | 0.4mg |
| Winston Cabin Red 2 Box | March 1996 | 420 | 2mg | 0.2mg |
| Winston Cabin Red One 100's Box | October 2006 | 420 | 1mg | 0.1mg |
| Winston Caster White 5 | October 1988 | 420 | 5mg | 0.4mg |
| Winston Caster White 5 Box | October 1992 | 420 | 5mg | 0.4mg |
| Winston Caster White 3 | September 2003 | 420 | 3mg | 0.3mg |
| Winston Caster White 3 Box | December 1995 | 420 | 3mg | 0.3mg |
| Winston Caster White One Box | February 1993 | 420 | 1mg | 0.1mg |
| Winston Caster White One 100's Box | December 1996 | 420 | 1mg | 0.1mg |
| Winston Blue 10 Box | November 2015 | 420 | 10mg | 0.8mg |
| Winston Blue 8 Box | November 2015 | 420 | 8mg | 0.7mg |
| Winston Blue 6 100's Box | June 2010 | 420 | 6mg | 0.5mg |
| Winston Blue 3 100's Box | November 2015 | 420 | 3mg | 0.3mg |
| Winston Blue One 100's Box | June 2010 | 420 | 1mg | 0.1mg |
| Winston Inazma Menthol 8 Box | May 2012 | 420 | 8mg | 0.7mg |
| Winston Inazma Menthol 5 Box | December 2015 | 420 | 5mg | 0.4mg |
| Winston Inazma Menthol One 100's Box | October 2016 | 420 | 1mg | 0.1mg |
| Winston Spirits Menthol 8 Box | December 2015 | 420 | 8mg | 0.7mg |
| Winston Spirits Menthol 5 Box | December 2015 | 420 | 5mg | 0.4mg |
| Winston Spirits Menthol One 100's Box | December 2015 | 420 | 1mg | 0.1mg |
| Winston Sparkling Menthol 8 Box | January 2016 | 420 | 8mg | 0.6mg |
| Winston Sparkling Menthol 5 Box | January 2016 | 420 | 5mg | 0.4mg |
| Winston Sparkling Menthol One 100's Box | January 2016 | 420 | 1mg | 0.1mg |
| Winston mini Bitter Red 12 | Februrary 2017 | 380 | 12mg | 0.8mg |
| Winston mini Straight Blue 8 | Februrary 2017 | 380 | 8mg | 0.6mg |
| Winston mini Sweet White One | Februrary 2017 | 380 | 1mg | 0.1mg |
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Japan Tobacco Inc. is a leading international tobacco company. Its products are sold in over 120 countries and its globally recognized brands include Winston, Camel, Mevius, LD and Natural American Spirit. With diversified operations, JT is also actively present in pharmaceuticals and processed foods. The company's revenue was ¥2.253 trillion (US$18,679 million(*)) in the fiscal year ended December 31, 2015.
- * Translated at the rate of ¥120.61 per $1, as of December 31, 2015