Since the formulation of The New “43” Long-Term Business Plan in 1968, when JT was a government corporation, the social role of the tobacco business and an awareness of globalization to realize this role have been emphasized. In 2023, we defined the area where we will continue to contribute with confidence as "fulfilling moments" and designated “Fulfilling Moments, Enriching Life” as the Purpose for the JT Group. This new Purpose has been steadily taking root in the organization, and we will strive for even further implementation.