The 4S model
The 4S model
We strive to fulfill our responsibilities to our valued consumers, shareholders, employees and the wider society, carefully considering the respective interests of these four key stakeholder groups, and exceeding their expectations wherever we can.
Consumers, shareholders, employees, and society - these are the four stakeholder groups (4S) at the heart of everything we do at JT. Our commitment to serving these groups is represented in the 4S model.
We always try to exceed the expectations of our four stakeholder groups wherever we can, based on the principles of the 4S model. For our consumers, this means provide exceptional products and services that deliver value beyond fulfillment of diverse needs and preferences. For our shareholders, we aim to enhance shareholder returns by realizing the mid- to long-term profit growth, placing priority on striking a balance between profit growth through business investments and shareholder returns. For our employees, we aim to be an appealing, highly esteemed company for which our employees are proud to work. In order to fulfill our responsibility as a member of society and contribute to society's sustainable development through our business, we will work with a wide range of stakeholders and strive to resolve various issues together.
Our vision, based on the 4S model, is to continue to be a growing global company that provides diverse value, unique to the JT Group. Our mission - our concrete action plan to achieve our vision - is to create, develop, and nurture our unique brands to win consumer trust, while understanding and respecting the environment, and the diversity of societies and individuals through the 4S model.