The JT Group engages in activities that contribute to the development and advancement of arts and culture.

At the JT Art Hall Affinis, located in Toranomon in Tokyo's Minato Ward, cultural events—mainly classical chamber music performances—are held on an ongoing basis, providing players with opportunities to develop their talents and offering an ideal venue for music lovers to enjoy creative and inspiring performances.

Moreover, the JT Group has established the Affinis Arts Foundation to support professional Japanese orchestras, in an effort to foster talents and promote cultural development by offering assistance for orchestra players to study abroad and providing financial aid for orchestras to hold concerts.

In addition, the JT Group operates the Tobacco & Salt Museum in Tokyo's Shibuya Ward, which teaches people about the historical and cultural aspects of tobacco and salt, the business roots of JT, through activities such as gathering materials and data, conducting research and surveys and holding exhibitions and other events. Meanwhile, the JT Biohistory Research Hall, located in the western prefecture of Osaka, studies biodiversity and provides people with a variety of opportunities to become familiar with the wonders of natural life, for instance by holding exhibitions and by opening its laboratory to the public.

In appreciation of the benefits Mother Nature brings to our business and out of consideration for preserving the environment, the JT Group engages in environmental protection activities such as afforestation, forest preservation and street cleanup campaigns.

The “JT Forest” initiative for afforestation and forest preservation began in Nakahechi, Wakayama Prefecture in 2005 and now encompasses forest regeneration activities in a total of eight locations in Yamanashi, Kochi, Tottori, Gifu, Kagoshima, Kumamoto and Yamagata prefectures.